Travel Minds & Wowzitude Present
The Turnkey Marketing Campaign Built for Destinations & DMCs

Reach high-value travelers. Engage advisors. Drive measurable ROI.
What Is Spotlight?
Spotlight is a fully-managed, results-driven marketing campaign built specifically for destination marketers and DMCs who are tired of fragmented efforts, weak conversion, and low visibility.
We deliver video-driven consumer awareness + advisor activation in one seamless program—backed by 60+ years of combined experience in travel marketing, sales, and promotion.
The Problem Most Marketers Face
You’re spending time and money on:
- Multiple vendors for content, email, PR, and advisor outreach
- Advisor education that doesn’t convert into real bookings
- Low video engagement, or worse—no video at all
- Disconnected campaigns that look good, but don't tie to actual revenue
- Time-consuming coordination for FAM trips, webinars, and content creation
Spotlight Solves That—Here’s How
We consolidate high-converting content, advisor engagement, and real lead capture into one integrated campaign:
Choose What Works Best For You
1. Authentic Livestream Tour
A 60-minute unscripted walkthrough of your destination or product, hosted by a licensed local guide and distributed to over 1.8 million cultural travelers via museums, alumni clubs, and lifestyle groups.

- Real-time buzz
- High retention, high trust
- Archived for long-term views
2. Travel Advisor Activation
We don’t just build awareness—we drive bookings through direct-to-trade engagement:

- Green Screen Q&A: A live session with advisors to spotlight your product
- Four-part Advisor Email Campaign: Sent to 65,000+ advisors with a clear call to action
- TripKit PDF: Visual, clickable, and re-usable content advisors can share with clients
3. Virtual FAM Experience
Train up to 200 advisors at scale in a branded product walk-through.

- Get direct opt-in leads
- Answer product questions live
- Create confident sellers
4. Hosted In-Person FAM (Core + Premier tiers)
Invite 6–8 top advisors for a fully hosted experience managed by Travel Minds.
- Builds long-term advocacy
- Social sharing included
- Drives bookings long after the trip ends
5. Always-On Marketing
Ongoing exposure via:
- TopFams.com listing
- Wowzitude Trip Guide
- Targeted social and email retargeting ads
The ROI Opportunity
Clients typically see:
20–30× ROI on Hosted FAM packages within 12 months
Increased advisor referrals and product confidence
Repeat and group business from spotlighted experiences
Warm leads from consumers and advisors ready to take action
Optional Enhancements
White-Label Advisor Certification
- Branded LMS course + advisor badge
- Booking incentive vouchers
- Hosted + maintained by our team
Charity Auction + Second Chance Campaign
- Exposure at HNW donor galas & fundraising events
- Non-winning bidders receive custom “second chance” offers
- Works for premium trips or cash-equivalent sponsorships
Perfect for destinations seeking high-value consumer awareness + a CSR angle
Packages & Pricing
Starter Package
Ideal for Boutique DMCs & Emerging Destinations

Introduce your brand to the travel advisor community with a cost-effective, high-impact program. This package includes a livestream presentation and a 3-day FAM trip with up to 5 hand-selected advisors, perfect for generating buzz around new or lesser-known offerings.
Core Package
Designed for Established Brands or Regions
Strengthen your presence in the market with a comprehensive, mid-length program. The Core Package features a livestream plus a 5-day FAM trip for 6–8 qualified advisors, giving your destination or product the visibility it deserves.
Premier Package
For Flagship Launches and Major Rebrands
Make a bold statement with our most robust package. Includes a livestream event, a 7-day FAM trip, LMS (Learning Management System) certification for ongoing advisor training, and digital retargeting to keep your brand top of mind.
